{"title":"Packaging Design Melbourne","description":"\u003ch2\u003ePackaging Design Built for the Shelf and the Unbox\u003c\/h2\u003e\n\u003cp\u003ePackaging is the part of your brand the customer actually holds. It tells them what the product is, how to use it, what it is made of, and whether the brand is worth coming back to. Done well, it earns repeat sales without any extra marketing spend. Packaging design Melbourne services from Digital Layout cover custom box artwork, product labels, hang tags and packaging files prepared to your supplier's die-line specifications.\u003c\/p\u003e\n\u003cp\u003eWe design for retail, e-commerce, hospitality, food and beauty brands across Melbourne, Australia and New Zealand. Files are supplied print-ready so they go straight to your packaging supplier or our in-house print team without back-and-forth.\u003c\/p\u003e\n\u003cp\u003eTo brief a project, contact Digital Layout on 0439 232 618 or email info@digitalayout.com.au.\u003c\/p\u003e\n\u003ch2\u003eWhat We Cover Across Packaging Design\u003c\/h2\u003e\n\u003cp\u003ePackaging design is a different discipline to general graphic design because the artwork has to fit a physical object and survive a production process. Digital Layout designs retail packaging artwork, product labels (including food, beauty and beverage labels), mailer box artwork, hang tags, swing tickets, sticker labels, sleeves, wrap and dust jackets.\u003c\/p\u003e\n\u003cp\u003eWe work to die-line templates supplied by your packaging manufacturer or, if you do not have one yet, help you brief the manufacturer with the right specifications. Artwork is prepared in CMYK at 300 DPI with the correct bleed for the production method, and Pantone colours are specified where colour accuracy on the finished pack is critical.\u003c\/p\u003e\n\u003cp\u003eFor regulated products like food and beverage, we design with required information panels in mind, including ingredients, allergens, country of origin, ABN, nutrition panels and barcodes. We do not give legal compliance advice, but we lay out the artwork to fit the information your compliance team or supplier provides.\u003c\/p\u003e\n\u003ch2\u003eWhy Melbourne Businesses Choose Digital Layout for Packaging\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDie-line ready artwork. Files are supplied to your packaging supplier's exact die-line, with correct bleed, fold and glue allowances.\u003c\/li\u003e\n  \u003cli\u003eProduction-aware design. Colour, contrast and detail are designed to print cleanly on the chosen stock and at the production scale.\u003c\/li\u003e\n  \u003cli\u003ePantone matching where needed. When brand colour accuracy on the pack is critical, we specify Pantone references rather than relying on CMYK conversion.\u003c\/li\u003e\n  \u003cli\u003eInformation panels handled cleanly. Ingredients, nutrition, barcodes, ABN and country of origin are laid out properly within the artwork.\u003c\/li\u003e\n  \u003cli\u003eScales across product lines. Source files are kept organised so additional product variants, flavours or sizes can be added without rebuilding the design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow a Packaging Design Project Runs\u003c\/h2\u003e\n\u003cp\u003ePackaging projects follow four steps, scaled to product range and supplier complexity.\u003c\/p\u003e\n\u003cp\u003eStep 1: Brief and supplier specs. We confirm the product range, supplier die-lines, print method, stock and finishing. If you do not have die-lines yet, we help you request them from the manufacturer.\u003c\/p\u003e\n\u003cp\u003eStep 2: Concept design. Two design directions are produced for the lead product, presented in realistic mockups so you can see how the packaging will feel on shelf and in hand.\u003c\/p\u003e\n\u003cp\u003eStep 3: Range roll-out and refinement. The chosen direction is rolled out across the rest of the range, with two rounds of revisions and a check on consistency across variants.\u003c\/p\u003e\n\u003cp\u003eStep 4: Pre-flight and handover. Files are pre-flighted for resolution, colour, bleed and die-line fit. Final artwork is supplied in your supplier's preferred format.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Digital Layout for Packaging Design\u003c\/h2\u003e\n\u003cp\u003ePackaging design only works when it survives the gap between screen and shelf. Digital Layout designs packaging knowing it will end up printed, folded, glued and stacked, not just rendered in a mockup. That production awareness is what stops the common problem of artwork that looks great in PDF and prints muddled on the actual box.\u003c\/p\u003e\n\u003cp\u003eIf you also need other parts of the brand, including logo, marketing collateral, signage and a website, packaging can run inside a discounted bundle that ties everything together. It is especially useful when launching a new product or rebranding an existing range.\u003c\/p\u003e","products":[],"url":"https:\/\/digitalayout.com.au\/collections\/packaging-design-melbourne-2.oembed","provider":"Digital Layout","version":"1.0","type":"link"}