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Social Media Graphics That Look Like One Brand

Most small businesses end up with a social feed that looks like four different designers worked on it. The colours drift. The fonts change. The logo placement moves. Six months later, the brand feels scattered. Social media graphics design from Digital Layout fixes that, with branded post packs, story templates and ad creative built to one visual system.

We design for Instagram, Facebook, LinkedIn and TikTok, with sizing and layout adapted per platform. Whether you are posting weekly or running a paid campaign, the artwork stays consistent with your brand and easy for whoever runs your account to use.

To brief a project, contact Digital Layout on 0439 232 618 or email info@digitalayout.com.au.

What We Design Across Social Media

Organic content keeps your brand active. Paid ad creative needs to earn the click. Both have to read on a small screen in a fast-scrolling feed. Digital Layout designs feed posts, carousels, story graphics, reels covers, ad creative for Meta and LinkedIn, profile and cover graphics, event posts, promotion tiles and announcement graphics.

For ongoing content, we deliver editable template packs in Canva or Adobe formats so your team can drop new copy or images into a fixed brand layout without breaking the design. For one-off campaigns, we deliver final artwork ready to schedule. Sizing is set correctly for each platform: square and portrait for Instagram feed, vertical for stories and reels, landscape for LinkedIn and YouTube.

If you are also running paid ads, we keep the ad creative visually tied to your landing page or website so the customer journey from scroll to click to conversion feels like one experience.

Why Melbourne Businesses Choose Digital Layout for Social Design

• Designed for small screens. Type sizing, contrast and hierarchy are tuned to be readable on a phone in a fast feed, not just on a desktop preview.
• One visual system across platforms. Instagram, Facebook, LinkedIn and TikTok content stays visually connected so your brand reads as one identity wherever customers see it.
• Editable templates included. Where it suits, packs are supplied as editable templates so your team can keep posting without coming back for every variation.
• Ad creative tied to the campaign. Paid creative is designed in line with your landing page, offer and broader campaign so the click feels familiar.
• Connected to print and web. Because we also design websites, signage and print, your social presence stays visually tied to the rest of your marketing.

How a Social Media Design Project Runs

A typical project follows three steps, scaled for a one-off pack or an ongoing rollout.

Step 1: Brand and content audit. We review your existing brand and any current social content to identify what is working, what is inconsistent, and where the visual system needs to settle.

Step 2: Template and concept design. We design the master templates, including post layouts, story formats, ad sizes and any pillar themes you want to maintain. You see proofs of every format before sign-off.

Step 3: Rollout and handover. Final files are delivered as both flat artwork and editable templates where applicable. We can also provide a short style guide on how to use the templates so the brand stays consistent.

Why Choose Digital Layout for Social Media Design

Social design is at its strongest when it sits inside a wider brand and marketing system. Digital Layout designs social content with that in mind, so your feed stays connected to your website, your printed materials, your signage and your packaging. The customer who saw your flyer last week recognises the same brand on Instagram today.

Because we also support printing, web design and full branding, social design can sit inside a wider package that bundles design, print and a new or refreshed website at a discounted rate. It is the simplest way to launch or relaunch a brand without juggling separate suppliers.